scoper >>

What is scoper?

Scoper is a tool created by Adtopia that measures the ROI (Return on Investment) on a new or existing digital tool (software or hardware) to evaluate the business case for launching or improving the product within the business market.

Similar to other Adtopia audit products, Scoper uses a series of questions and surveys alongside very detailed time & space studies to reveal:

revenue and cost saving benefits market trends and attitudes (including the customers future needs) and strategies for selling the tool into that market. This may be valuable for your business or potentially your client’s business.

The Scoper study takes around 6 weeks and is presented as an in-depth report providing you with invaluable market feedback and analysis.

In essence, Scoper creates a robust and independent scientific business case that evaluates the ROI for the product owner as well as the customer buying the product. The Scoper report can be used to make calculated business decisions on whether to develop or upgrade a product, alter or improve pricing models, formulate market strategy or simply just provide formula driven and objective sales tools that can be taken to market for sales pitches.

What type of company might need scoper?

New generation Products - digital tools or technology that replaces a manual process.
New digital tool on the market that has not been seen before that requires a study or realistic market opinions
Communications related companies – effectiveness of systems and communication tools (can be internal or external market opinion)
Financial software – tools that create a smoother or improved working system for a company
IT related companies – effectiveness of automated systems & services

Testimonial >> ADSTREAM "Adstream Australia engaged the services of Debbie Pine and the Adtopia team for two major advertising industry research projects during 2007. Both projects were of critical strategic importance to the company in that they were designed to chart our current position in the market place and to provide direction for future growth and expansion into a new market sector. Adtopia executed the projects extremely professionally, from taking the briefs, designing and testing the data collection processes, conducting the fieldwork and collating and presenting the results. The quality of work was meticulous throughout, and the projects were completed to budget and within the agreed time frames. But Debbie and her people went far beyond just delivering research findings. With a confidence which stems from her industry experience as a top practicing agency executive, Debbie repeatedly demonstrated her willingness and ability to interpret the research findings and to provide direction on extracting the maximum practical benefit from them. On a personal note, I have known Debbie for some years and have always found her to be a marvelously cheerful, enthusiastic and absolutely trustworthy business colleague. I would not hesitate in recommending the services of Adtopia to any company working in the advertising area seeking reliable and practical help in lifting its performance." Joffre Carter Managing Director Print & Publishing, Adstream Australia