Debbie has spent over 15 years in the advertising industry, starting in print advertising/publishing. Debbie's background within Ad Agencies has always been a creative service/production role where she has developed a deep understanding of agency workflows, technology, resources and process. The final link was to understand how to create this operating model into an effective revenue generating area.
KEY STRENGTHS/ACHIEVEMENTS
>> George Patterson Bates - Operations Director for team of over 60 people
>> Elected to the Board of Directors (at George Patts) representing production
>> Writes courses and lectures for the AFA in Print, Studio Management & Traffic
>> Understands the workflow of an entire Agency - starting from a Creative brief and finishing up
with an advertising campaign (to time, cost and with quality)
>> Solid understanding of agency Ratecards & remuneration structures and the integration into
finance (success cases have included a 50% increase in profit margin within 3 months
>> Good trouble-shooter — can analyse failing pockets of the business and present strategies
for improvement
>> Excellent knowledge of the current economic climate and can provide solutions that really affect
and improve the business operations/profit targets
>> Worked across different industries such as Real Estate, Corporate Banking as well as many
years within the Ad Agency sector.
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